Across categories, Ranges continued to represent the majority of Home Appliances within the online channel (44%). The large presence of online offerings of ranges was driven by manufacturers such as Ilve, Viking, and AGA, as well as additional online exclusive premium manufacturers. Cooktops and Wall Ovens offered the second-largest online share of unique models (19%), followed by Refrigerators (17%), Laundry (8%), Dishwashers (8%), and Over the Range (OTR) Microwaves (4%).

Out of the 718 product debuts captured in 2024, only 36 gained an in-store placement. Samsung offered 29 product debuts in 2024, with 11 models gaining an in-store placement. These debuts included the 22.5’, 23’, 28.6’, and 29.0’ BESPOKE French Door models. LG followed with nine of its 23 product debuts in 2024 gaining in-store placements. Most of LG’s in-store debuts were a mix of Top Mount, French Door, and Side by Side models, with three large-capacity French Door models, including the 30.7′ InstaView Stainless French Door (LF31S6360S).

Notable 2024 Refrigerator series launches included:

• Samsung Bespoke Series – Featuring the AI Family Hub in the 4-Door Flex models
• Bosch 100 Series – Aimed at delivering premium features with accessibility
• LG MAX™ Series – A 4-Door standard-depth line offering enhanced flexibility and style
• LG Counter-Depth MAXRefrigerator with Zero Clearance

Hisense led key manufacturers in the overall average discount percentage in 2024 (27%), as well as experienced the largest increase YoY (+7pps). Frigidaire offered the second-largest average discount percentage of 2024 with 24%, followed by Samsung (21%), LG (13%), GE (13%), and GE Profile (13%). LG (-3ppts), Amana (-2ppts), Bosch (-1ppt), and Electrolux (-2ppts) all experienced a decrease in average discount percentage during 2024.

In 2024, Lowe’s consistently offered the highest discounts, peaking at 28% in February and maintaining a strong promotional focus throughout the year, with dips in July and August before recovering to around 26% in December. Best Buy and regional merchants closely followed, with their discounts oscillating between 24% and 26% for most of the year, showing a strong competitive push. Home Depot, however, maintained a more conservative discount strategy, hovering between 19% and 22%, with a slight increase to 22% in April before stabilizing again. These trends highlight Lowe’s dominance in promotional activity while showcasing a steady but less aggressive approach from Home Depot.

In 2024, promotional discounts for refrigerators during key sales periods showcased an overall increase compared to previous years. Presidents Day saw a significant jump to 21%, up from 18% in 2023 and 12% in 2022, marking one of the largest growth periods. Memorial Day and Independence Day also reached 22%, slightly increasing from 21% in 2023 and noticeably higher than 14% and 15% in 2022, respectively. Labor Day discounts dipped slightly to 20%, compared to 21% in 2023, but remained above the 16% in 2022. Black Friday discounts held steady at 21%, consistent with 2023 and up from 18% in 2022.

Among key brands in 2024, KitchenAid consistently held the highest net price in 2024, ranging from $1,706 to $2,071, with a notable peak in August before stabilizing near $1,857 by December. LG remained competitive in the mid-tier range, fluctuating between $1,220 and $1,343, with prices stabilizing after a slight dip mid-year. Samsung’s pricing stayed steady in the $1,000-$1,100 range, indicating minimal yearly volatility.

Whirlpool and GE operated at the lower end of the spectrum, with Whirlpool’s prices dropping from $921 in January to $790 by December and GE showing a consistent downward trend, ending the year at $599. Frigidaire maintained its position as the most affordable option, with prices hovering around $770-$880 for most of the year.