How Craftsman Found Growth Within Its Legacy
When I was younger my grandparents had a farm where we did a lot of building – treehouses, birdhouses, fences, stalls, etc. What I remember most was h...
Consumer Electronics Market Infographic
Our Consumer Electronics Market infographic will help you answer the following questions about the US Consumer Electronics market and how it is changing
The Data Isn’t Wrong: Why are my comps up but my market share down?
One of the questions we most frequently from their clients is “Can you explain why my shares are down on OpenBrand even though my in-store sales have increased?”
Retail Landscapes: Walmart vs Target
When I think about current events and the changing landscape of retail, I pause to consider two of the undisputed leaders in American retail: Target a...
Not All Categories Are Created Equal: Auto Batteries
In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are…
Computer Market Infographic
What are the best brands and outlets in US Computer market share? – An infographic OpenBrand answers about the US Computer market and how it is changing.
How to Prepare for a Product Line Review
A product line review (PLR) may be your most important presentation of the year. Learn key tips with this article.
How To Design An Effective Mobile Survey
Make those surveys mobile friendly. Here are a few tips for ensuring that your survey is optimized for being taken on mobile devices...
Two-Thirds of Respondents Delayed Purchases in April
As many have said, we are in unprecedented times. Much ado has been made about how consumer behavior...
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