OpenBrand Brings Modeled Market Share Data to Consumer Electronics

We are excited to announce the expansion of OpenBrand’s unparalleled modeled market share data into the Consumer Electronics category group.

With this update, our full total market insights suite is now available for Consumer Electronics, delivering the critical combination of market share, consumer insights, and pricing and promotions data all in one place for more in-depth and actionable market understanding.

This update brings market share visibility to some of the most competitive and fast-moving Consumer Electronics categories:

• Desktops
• Monitors
• Notebooks
• Smart Thermostats
• TVs
• Wearables
• Tablets & Detachables
• Wireless Routers

With this release, Consumer Electronics brands and retailers gain access to the only solution that pairs modeled market share with consumer insights and competitive pricing and promotions data to deliver a complete picture of what is happening in the market – and why.

Why our market share is a game changer for Consumer Electronics

Where traditional market share data falls short due to reliance on fragmented inputs and/or narrow samples, OpenBrand overcomes this with a proprietary dynamic data model that integrates multiple sources and delivers unmasked share data. Through our proprietary model, we now deliver the most reliable and holistic view of the Consumer Electronics market, and clarity that empowers stronger, strategic decision-making.

We go deeper than any other provider, with visibility down to the brand, retailer, and SKU level. 

When paired with consumer insights and pricing and promotions data, this depth unlocks true total market understanding. Know not just who is winning but why – and what to do next.

With OpenBrand total market insight, brands and retailers can: 

• Know who’s winning with unit and dollar share leaderboards backed by consumer sentiment.
• Act on gains and losses fast by drilling into brand, retailer, and SKU performance with pricing and promotion context.
• Uncover true growth drivers by seeing which models, features, and configurations are fueling demand.
• Decode competitor moves with visibility into assortment, pricing, and promotional strategies and how shoppers respond.
• Stay ahead of shifts by tracking trends across categories and periods, paired with consumer insight into what’s coming next.

OpenBrand continues to expand our data into new categories, striving to further empower clients through data. Subscribe to our product updates for email notifications when new data is available.