OpenBrand Expands MarketSignal to Outdoor Power Equipment: Free Quarterly OPE Data

OpenBrand is excited to share the expansion of MarketSignal into the Outdoor Power Equipment (OPE) industry, delivering quarterly data to the market at no-cost.

Building on the success of the Major Appliance launch earlier this year, MarketSignal is a public-facing dashboard designed to put critical market trends into every team’s hands. The dashboard is updated quarterly for ongoing visibility.

Bringing Clarity to the OPE Market
In 2025, the Outdoor Power Equipment market is defined by shifting demand, electrification trends, and increasingly competitive retail dynamics. To help stay ahead of these trends, benchmark KPIs, and back strategy, MarketSignal gives the OPE industry a single, no-cost view of share leaders, pricing and promotion patterns, and consumer behavior. 

What You’ll Find Inside
The dashboard offers a category view of market share leaders, pricing and promotional dynamics, and consumer behavior, giving users a fast way to benchmark the market and a clear path to unlock deeper current time period insights in the full OpenBrand platform.

With any an email to unlock the dashboard, the market can explore:

• Market share leaders across brands and top retailers
• Pricing and promotions trends
• Consumer buying behavior drivers
• And more, updated quarterly

Q2 2025 Outdoor Power Insights from MarketSignal

• Retail leadership: Home Depot leads the Outdoor Power Equipment market with 42% of shoppers drawn to its stores and a 68% close rate, matching Amazon’s conversion efficiency. Lowe’s follows closely, drawing 36% of shoppers but closing at a lower 56%. Walmart ranks third in consideration (19%) but trails in overall share.
• Brand performance: Ryobi holds the clear lead with 22% unit share — double that of Craftsman (10%) and Ego (9%) — despite selling exclusively through Home Depot.
• Online vs. in-store: In-store remains dominant at 69% of purchases, but online sales now represent 31%, a fast-growing segment led by Amazon’s strong close rates.
  Consumer demographics: Millennials (30%) and Gen X (29%) account for the majority of OPE buyers, with homeowners (76%) and married households (56%) driving the category. 
• Purchase drivers: Price remains the defining factor for retailer choice, cited by 52% of OPE shoppers, followed by product selection (31%) and location (25%).

Inside the dashboard, an “Unlock Full Access” call-to-action guides users to subscribe for current-quarter performance, greater granularity (brand/retailer/sub-category), item-level price & promo analytics, exports, and more.

With today’s launch, the MarketSignal dashboard is available for Major Appliances and Outdoor Power Equipment. Plans to increase coverage to more groups of categories over time are already underway, with Consumer Electronics up next.