Power Tools & Accessories Infographic Q1 2020
Our quarterly survey shows who's buying power tools and accessories, where they're buying, & what drives their decisions...
Total Lawn care Infographic Q1 2020
What are the best brands and outlets in total lawn care market share? Download infographic.
OPE Repair Parts Inspire Consumer Loyalty
According to TraQline’s Maintenance and Replacement Parts™ (MRP) survey for the Full Year 2019, on average 39% of people...
5 Things to Consider When Evaluating Market Share
By Stacie Hughes You know what’s great about working with a team of really smart people? You can leverage their years of specialized knowledge. My...
Understanding How to Evaluate E-Commerce Market Share
Do you remember a time when we as consumers had to drive to a brick and mortar to buy all the things we needed? Now thanks to Al Gore and our smartpho...
Four Simple Tips for Conducting a Competitor Analysis
Ten years ago we didn’t have Uber or Lyft. Five years ago, no Apple Watch. And just in the past year we witnessed the long-awaited introduction of Heinz’s Mayocue. No matter what your industry, it’s…
The 4 Pillars of a Retailer Line Review
A product line review (PLR) works as a validation process for retailers. A retailer’s primary objective is to have the optimal assortment in the category to meet the needs of the customers they seek…
CHOOSING PANEL VENDORS
You will find the key questions we ask any potential vendor prior to panel selection. These questions help us determine what type of quality controls have been implemented by vendors when selecting…
What is Market Share?
Market share is a brand or retailer’s percentage of products and/or services sold in the marketplace over a given time period. While there are many tools to calculate market share, there are two…