OpenBrand is passionate about our clients’ knowing the ‘why’ behind market movement — and having the tools to measure it all and act on results. We have built and deployed a highly scalable data engine that enables us to turn this vision into a reality.

Our Mission

Why We Exist

OpenBrand’s mission is to build a real-time market intelligence solution that helps brands use data and expert-led insights to beat the competition and win their markets.

We believe the best intelligence platforms are built by people who go deep — not wide. We started in consumer durable goods because that’s where we could be the absolute best. And now we’re extending that same commitment to depth into new verticals.

Every data point we collect, every model we build, every insight we surface is in service of one goal: giving brands and retailers an unfair competitive advantage.

“We believe the best intelligence platforms are built by people who know an industry inside and out. That same principle guides every vertical we enter.”

— Greg Munves, CEO, OpenBrand

Our Mission

Why We Exist

OpenBrand’s mission is to build a real-time market intelligence solution that helps brands use data and expert-led insights to beat the competition and win their markets.

We believe the best intelligence platforms are built by people who go deep — not wide. We started in consumer durable goods because that’s where we could be the absolute best. And now we’re extending that same commitment to depth into new verticals.

Every data point we collect, every model we build, every insight we surface is in service of one goal: giving brands and retailers an unfair competitive advantage.

“We believe the best intelligence platforms are built by people who know an industry inside and out. That same principle guides every vertical we enter.”

— Greg Munves, CEO, OpenBrand

Our History

Decades of data leadership.Built for today.

OpenBrand was born in October 2023 with the combination of Deep.ad, an AI-based data company, and Gap Intelligence, a competitive intelligence services company focused on the durable goods market.

With the goal of bringing real-time market intelligence to the market, OpenBrand’s founding revolutionized brand and retailer access to timely, accurate, and dependable competitive intelligence data and insights.

In March 2024, OpenBrand acquired Competitive Promotion Report (CPR) to expand beyond durable goods into the health, beauty, and wellness market. This was followed by the June 2024 acquisition of TraQline, the leader in durable goods market measurement.

In July 2026, OpenBrand acquired Comperemedia from Mintel Group — the leading competitive marketing intelligence platform for brands in financial services, insurance, telecom, and media. 

Today, OpenBrand is the result of combining these five uniquely successful companies — delivering an unmatched suite of market intelligence products across multiple verticals.

Our Brands

Two Brands. Two Markets. One Mission.

OpenBrand and Comperemedia are two distinct platforms, each the category leader in the markets they serve. Backed by the same investors, led by the same executive team, and built on integrated data infrastructure.

Real-Time Market Intelligence

CONSUMER DURABLES • HEALTH, BEAUTY & WELLNESS • PRINT

The real-time market intelligence platform for brands and retailers in consumer durables and health, beauty, and wellness — combining market measurement, competitive intelligence, and expert research in one platform.

Competitive Media Intelligence

FINANCIAL SERVICES • INSURANCE • TELECOM • MEDIA

The leading competitive marketing intelligence platform in the U.S. — tracking advertising spend, direct mail, creative strategy, and cross-channel share of voice for brands in financial services, insurance, telecom, and media.

Our Data

Revolutionizing Market Intelligence

OpenBrand leverages proprietary advanced optical web collection and AI-based data processing technologies to collect vast amounts of differentiated data from across the web. Combined with our unmatched large-scale, longest-running consumer tracking survey, extensive third-party data partnerships, and continuous media monitoring across TV, podcasts, social media, retail media, direct mail, and digital channels — we deliver structured data and actionable insights across every market we serve.

With the addition of Comperemedia, OpenBrand now spans into financial services, insurance, telecom, and media — giving companies a more complete view of how they compete and win.

Committed to data accuracy, speed, and the delivery of real-time insights, our mission is to help clients understand their market position and beat the competition — now and into the future.

Built for businesses aiming to maintain a competitive edge, real-time insights into consumer behavior and market trends are indispensable.

Want to help shape the future of market intelligence?

Join our team

Our Team

OpenBrand Leadership

Greg Munves

Chief Executive Officer & Co-Founder

Greg has spent his career as an entrepreneurial and growth focused technology and data products CEO with a track record of inspiring teams and delivering strong performance from startup to exit. As a hard working, results-oriented leader who loves to build by catalyzing all parts of the business to drive an execution based culture of winning. He has a proven ability to identify and take action on tectonic shifts in the technology and data markets. Early in his career, Greg was a defining leader in the Big Data Analytics SaaS and Alternative Data markets building and running 1010data. Greg has served on the advisory boards of Stardog and ArthurAI, and currently serves on the advisory board of DealerCruise. He has a BA in Economics from the University of Rochester where he has a long history of supporting the Goergen institute – for Data Science.

Kristopher Kubicki

Chief Technology Officer & Co-Founder

Kris, a distinguished technology executive with a track record of pioneering market intelligence companies, laid the groundwork for the web crawling industry as a co-founder of Dynamite Data. His endeavors led to the company’s acquisition by MarketTrack and its pivotal evolution into Numerator through Vista Equity Partners. In 2013 Kris created Deep.Ad, merging his web crawling acumen with the latest in machine learning and computer vision. The strategic acquisition of Deep.Ad by Gap Intelligence in 2023 enabled Kris to further leverage his comprehensive expertise in developing state-of-the-art market intelligence solutions for premier global brands.

Ben Dietz

Chief Operating Officer

Ben Dietz joins the OpenBrand executive team as President of Comperemedia. Ben has spent nearly two decades at Mintel, where he held progressive leadership roles across sales, client success, and general management — including President of Mintel Americas and Managing Director of Comperemedia. Under his leadership, Comperemedia expanded its product suite and deepened its position as the leading competitive marketing intelligence platform for financial services, insurance, telecom, and media brands in North America.

Tim Branigan

Chief Commerical Officer

Tim Branigin serves as Chief Commercial Officer at OpenBrand, where he leads the company’s commercial organization with a focus on scaling revenue and elevating the customer experience. He is a proven commercial leader and team builder with a track record spanning four successful private equity transactions and consistent revenue and team growth across SaaS, market research, DaaS, and data-centric businesses. Tim spent a significant part of his career leading and scaling Numerator’s general merchandise business, where he drove substantial growth and built strong go-to-market execution. He brings deep subject-matter expertise in the categories OpenBrand’s customers compete in, along with a hands-on approach to building high-performing commercial teams.

Ralph McLaughlin

Chief Economist

Ralph McLaughlin is Chief Economist at OpenBrand, bringing nearly two decades of experience in economics, data analytics, and forecasting. His expertise spans industrial economics, applied econometrics, and housing market dynamics. Previously, he served as Chief Economist at Trulia and Haus, Deputy Chief Economist at CoreLogic, and Senior Economist at Realtor.com. Ralph held academic appointments at USC, San Jose State University, and University of South Australia. He earned a PhD in planning, policy, and design from UC Irvine and a BA in geography and regional development from the University of Arizona. Ralph is also an FAA-certified commercial pilot and instructor.

Christine Edwards

VP of Research

Christine has more than 15 years of leadership experience delivering and developing data-driven market research.  Her progressive career at gap intelligence began as a Sr. Analyst, where she excelled in the role, and progressed to run the Market Research Team.  She currently focuses on evolving and delivering the OpenBrand market research product and managing a high-performing market research team that reliably delivers key insights to inform customer strategies and produce quantifiable results.  

Christine holds a B.S. in Business Management and is certified in Agile and EOS leadership methodologies.  She has also been honored as a San Diego Magazine finalist for Women Who Move the City.



David Fernie

VP of Data Science

David is a Data Science leader with 20 years of experience in big data analytics and data product development. He has a deep track record of delivering data-driven business insights across the Financial, Retail, CPG, and AdTech industries, with expertise in analytics, machine learning, and consumer panels. As Vice President of Data Science at OpenBrand, David leads the development of modeled data products integrating OpenBrands unique mosaic of datasets into business insights. Previously, he was VP of Data Science at Kargo and spent over a decade at 1010data in leadership roles, including VP of Data Science & Analytics, where he built and scaled data insights products for Financial, Retail and CPG clients. David holds a B.A. in Physics from the University of Chicago and an M.S. in Physics from MIT. He is passionate about using data science to solve complex business challenges, foster innovation, and mentor high-performing teams.

David Kaelin

VP of Growth

David Kaelin serves as Vice President of Growth at OpenBrand, where he drives strategic projects and relationships, high-value partnerships, and growth initiatives. With a proven track record of scaling through senior leadership at high-performing organizations, David has played a pivotal role in establishing OpenBrand’s leadership in consumer durables market intelligence. Over his 30+ year career, he has founded, grown, and successfully exited multiple ventures, led transformative M&A efforts, and built innovative, high-growth teams and product suites. Recognized for his integrity, strategic vision, and ability to deliver results, David brings deep experience across data, technology, operations, and business development.

Nolan Hansen

VP of Finance

Nolan is the Vice President of Finance at OpenBrand, bringing nearly twenty years of finance, accounting, and business operations experience to the company. Over the course of his career, he has led, built, and adapted finance and accounting teams at multiple SaaS organizations to accelerate growth and meet the changing needs of scaling businesses. Previously, he served as Vice President of Finance at Outlier.org, and held leadership positions at Propeller Industries and Classy.org. Nolan is a California licensed CPA and received his B.S. in Accounting from Nebraska Wesleyan University.

Sidney Waterfall

VP of Marketing

Sidney Waterfall is the VP of Marketing at OpenBrand, leading strategic initiatives that connect brands and retailers with real-time market intelligence. With deep expertise in digital marketing and data-driven strategies, she helps drive OpenBrand’s growth and impact in the consumer durables space. Passionate about innovation and market insights, Sidney ensures OpenBrand stays ahead in delivering actionable intelligence to its clients.

Contact the OpenBrand Team

We’d love to discuss your market intelligence needs. Please reach out for help with the following, as well as any other specific questions, research needs, or inquiries.

  • Start a research project with OpenBrand

  • Learn more about our market solutions

  • Request a demo of our platform

  • Ask an analyst — research support

  • Request a complimentary data report for your brand

  • Request sample data

We look forward to hearing from you — and partnering to bring our unmatched retail data to your business.

EXPLORE OUR DATA

Public Quarterly Market Dashboards

OpenBrand’s data is available to the public through MarketSignal, our quarterly overview dashboards, delivering market share, pricing, promotions, and purchase insights.

SEE THE INDUSTRIES

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