Despite Challengers, Canadian Tire Is Still On Top
Canadian Tire, a Canadian retailer based in Toronto, will be celebrating its 100th anniversary in October 2022. While the retailer started in the tire...
Mistakes You Might Be Making With Qualitative Research (and how to avoid them)
Qualitative research, particularly focus groups, are a very popular research method. They give clients the opportunity to observe and listen to respondents, unlike online quantitative research.
OPE Industry Trends Show Battery-Powered Market Shifts
Over the past decade, there has been a sea of change in the Outdoor Power Equipment industry. Electric and Battery-Powered equipment (also known as non-gas) has steadily eroded unit share from…
Benefits (and drawbacks) of Receipt Data
Tapping into various types of consumer data is essential for identifying potential customers, meeting existing customers’ expectations, and ultimately...
Spotting Seasonal Sales Trends in Consumer Data
Whether it’s new TVs before the Super Bowl or grills for the start of summer, there are certain products that we all expect to have seasonal sales tre...
Who’s winning in the US Small Appliance Market
From vacuum cleaners and coffee makers to blenders and rug cleaners, the small appliance market encompasses a unique mix of consumer product...
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