NIQ and OpenBrand Announce Strategic Collaboration to Revolutionize Market Intelligence for Global Consumer Electronics Industry

New product suite is positioned to redefine market intelligence, integrating AI-driven analytics with robust multi-sourced datasets such as POS and consumer panel data

CHICAGO (January 7, 2025) [BusinessWire] – NielsenIQ (NIQ), a global leader in consumer intelligence, and OpenBrand, an innovator in AI-powered market measurement and competitive intelligence, are joining forces to revolutionize market intelligence solutions. By combining their unparalleled data, cutting-edge technology, and deep expertise, the two companies will deliver AI-powered tools that address the most pressing challenges faced by retailers, manufacturers, and institutional investors across 50+ countries.

The co-developed product suite will provide clients with actionable intelligence that bridges critical gaps in market understanding. Leveraging AI-driven analytics, robust, multisource datasets, and a variety of calibration sources, these solutions will give the most accurate view of omnichannel market performance available across Tech & Durable categories, while addressing longstanding industry challenges. 

Key benefits of the new products will include:

•   Eliminating Black Holes: Resolves critical issues such as masking, sample bias, timeliness, and disconnected data for clearer and more accurate insights.
•   Integrated Insights: Combines AI with diverse datasets to deliver a complete market view and advanced, data-driven decision-making tools.
•   Designed Collaboratively: Co-developed with retailers, manufacturers, and trade associations to ensure the solutions are practical, actionable, and tailored to real-world needs.
•   Making a Global Impact: Designed for scalability, these solutions will be deployed in 50+ countries, driving meaningful change across diverse markets worldwide.

“POS data has long been a cornerstone of market intelligence, providing essential insights into consumer behavior,” said Elizabeth Buchanan, President of NIQ North America. “By collaborating with OpenBrand, we’re building on this foundation, leveraging our combined data assets with advanced AI-driven solutions to address common challenges in the tech and durables industry. Together, we’re delivering a more comprehensive and timely view of the market, designed for today’s fast-paced landscape.” 

Greg Munves, CEO at OpenBrand, added, “Our alliance with NIQ is about setting a new standard. By leveraging our proprietary AI and integrating our diverse datasets, we’re providing stakeholders with timely, unified, and actionable intelligence that drives better decisions and more profitable outcomes.”

NIQ and OpenBrand are committed to empowering businesses and their investors with the tools they need to succeed in an increasingly competitive landscape. The first wave of these market intelligence solutions will launch in 2025.

For more information, visit www.NIQ.com and www.OpenBrand.com

About NIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.   

For more information, please visit www.niq.com

About OpenBrand
OpenBrand is the leading real-time market intelligence platform for the consumer durables market. Its unique optical web collection and AI-based processing technology enable the creation and delivery of the most accurate, dependable, and timely competitive intelligence and market measurement data. Brands and retailers leverage the data and analytics to understand why they are winning or losing so they can make the strategic adjustments they need to succeed.

Media Contacts

NIQ

•   Abbey Benn (abbey.benn@niesleniq.com)
•   Ketner Group (for NIQ) (catherine@ketnergroup.com)

OpenBrand

•   Sidney Waterfall (sidney@openbrand.com)

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