2024 was an eventful and influential year in the notebooks market, full of major debuts and unexpected developments. Below are some of the most significant trends that impacted the notebook channel this year.

Read through all the 2024 pricing and promotions insights below or email the report to read later.


Meteor Lake Discounts Set the Tone

Meteor Lake notebooks and their elevated discounts almost immediately after gaining in-store placements defined the unusually discount-focused first half of the year. Best Buy was the first to gain these SKUs, with other brands and merchants quickly following suit.

Consumer Laptops Market Average Discount Data

Copilot+ Finally Arrived

After much anticipation, the first wave of Copilot+ notebooks powered by Snapdragon X processors were announced over the summer. Despite challenges and mixed performance, it was the most significant boost to Windows on ARM to date. Since then, other players have entered the segment, with Intel and Lenovo’s partnership for Aura edition laptops signaling closer cooperation between processor manufacturers and OEMs.

Copilot+ Pricing at Major Merchants

Intel Gamer Days Grows But Remains a Work-in-Progress

While it’s still years away from being on par with Prime Day, Intel Gamer Days continues to grow. This year’s edition was the longest to date (21 days) and featured soft bundles worth up to $220. Due to Intel’s 13th and 14th Gen desktop chip woes, however, gaming desktops took the backseat this year as notebooks were the dominant focus.


Walmart and Apple Shake Up Consumer

Walmart and Apple announced a groundbreaking partnership in the spring, with the big box leader offering the M1 MacBook Air for a then record-low $699 before discounts. It’s a development that’s put pressure on mainstream and premium Windows placements and showed the benefits of Apple’s decision to drop Intel for in-house processors. Looking ahead, it opens the door to potentially more Apple notebooks and desktops entering what has historically been a budget Windows stronghold.


New Names from Major Laptop Brands

HP announced it would be discontinuing its bloated product family structure and revamping notebooks and desktops under a clearer “Omni” portfolio. While only a handful of new notebooks have been released, 2024 undoubtedly has more on the way for both notebooks and desktops. The company followed this up by announcing the new Omen 35L, which will supersede the Omen 25L and 45L families. It also represents the most concrete synergy between HP and HyperX to date for gaming desktops.


Key Promotional Events

  • Amazon Prime Day 2024: Notebooks
  • Amazon Prime Big Deal Days 2024: Notebooks
  • Black Friday 2024 Overview: Notebooks
  • Notebooks: Cyber Monday 2024 Overview


2025 Outlook for Desktop Market

2025 will be an eventful year for the notebook market, with it being a true litmus test for Copilot+, as well as Intel, AMD, and Qualcomm on if their much hyped AI processors will encourage end-users to pay a premium on their next notebook. For Apple, Walmart’s 2025 portfolio will be an indication of not only whether the M1 MacBook Air placement was a success, but potentially whether or not Walmart moves on to an M2 MacBook Air. Finally, Nvidia will launch new gaming GPUs after a protracted lifecycle for its post-pandemic RTX 40 SKUs.

About the Author


Avery Bissett

Avery Bissett is an analyst with OpenBrand. He has extensive experience in computing technology, with his research focusing on key market trends and emerging technologies.

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