Assortment Planning Analytics: Strategies, FAQs, & Best Practices
Discover the advantages and disadvantages across different types of consumer data collection.
US Barbecue Grills: 2024 Market Share Trends & Rankings
Looking for insight into the 2024 Barbeque Grills market? Discover top brands & retailers, market share, retail data, and more.
Pros & Cons of Consumer Data Collection Types
Discover the advantages and disadvantages across different types of consumer data collection.
Beyond the Tape: Why Brands Need More Than Receipt Data
Dive into the limitations faced when using only receipt data, and the significant benefits achieved through additional consumer data sources.
SKU Rationalization: Tips, Strategies, and FAQs
SKU Rationalization enables businesses better control of product portfolios and improves their bottom line. Learn how to optimize your strategies.
Clothes Dryers: Not Your Grandma’s Luxury Item
Looking for insight into the 2023 Clothes Dryer market? Discover top brands & retailers, market share, retail data, and more.
A New Chapter Begins: Gap Intelligence is Now OpenBrand
We at Gap Intelligence are excited to share some big news: we are now renamed OpenBrand. This decision follows our recent combination with Deep.ad and acquisition of Competitive Promotion Report…
Samplecon: Helping Shape the Future of Market Research & Data Quality
Written by Brian Lamar, Strategic Director of Survey Products at OpenBrand Welcome to Samplecon: Uniting the World of Market Research I spe...
US Major Appliance Industry: 2023 Market Share Trends & Rankings
Looking for insight into the 2023 Major Appliances market? Discover top brands & retailers, market share, retail data, and more.
Total Lawn care Infographic Q1 2020
What are the best brands and outlets in total lawn care market share? Download infographic.
How to Maximize Market Share With Your New Product
Maximize Market Share With Actionable Insights from The Stevenson Market Simulator New products and services are the lifeblood of any company. As t...
When is Agile Research Appropriate to Use vs Traditional Research?
In the past few years, we have found there is not a “one-size-fits-all” style when it comes to research. Choosing agile research versus traditio...
CLT Study: Central Location Tests with Consumer Durables
The Stevenson Company is very familiar with conducting Central Location Tests (CLT). We made our name conducting this type of study. A CLT study shoul...
5 Research Projects to Schedule in 2020
2019 is nearly over, and you are probably deep into planning mode for your 2020 research project needs. If you are having trouble brainstorming projects that will meet your needs, we have 5 research…
4 Best Ways To Increase Survey Respondents Engagement
"Don't ask someone to take a survey that you wouldn't want to take" - Tom Coffield Keeping survey respondents engaged with your survey is almost as...
7 Timeless Tips for Testing Electronic Surveys
You have worked with the team/client to identify survey goals, written clear and concise questions, confirmed that question order is appropriate to not bias results, and located potential respondents…
From Proposal to Final Product: Understanding the Research Process
I am often contacted by clients who are interested in doing a research project, but who may not have much experience doing research. Because of this, often their first question is “What’s the process…
Help! What Determines How Much My Research Will Cost?
“How much will this cost?” is an age-old question in marketing research. The answer typically isn’t simple because depending on what you want to learn and who you want to learn it from, pricing can…