Get the data and insights needed to optimize strategy, measure performance, and understand "the why" behind share shifts
OpenBrand is the premier end-to-end market intelligence
Delivering unmatched solutions for organizations that depend on accurate, timely, and actionable insights. Through our data, clients see strategies and use cases that deliver true precision and impact.
Leading the Future of Retail Data
Delivering timely, accurate, and dependable data coupled with use-case-specific analytics dashboards, OpenBrand empowers clients to know why and win share in ways they cannot find anywhere else. Our solution is the must-have market intelligence tool — delivering real-time results and category expertise that remains unmatched.
2500+
Brands covered
40M
Transaction records
18M
Buyer surveys
20+
Years of trend data
#1
Retail data source
Trusted by global brands, retailers, distributors, and suppliers
OpenBrand Solutions:Your Building Blocks to Market Understanding
Understanding share wins and losses means tracking product, competitors, consumers, and impact. OpenBrand delivers it all.
Measure share & market impact
Keep score with MarketShare
Track share changes with our modeled market share tool. Go beyond masked data and outdated transaction records. Know your share — and your competitors’.
Know why shifts happen
Comprehensive pricing & promotions data
Uncover the pieces that impact share shifts — for your business and your competitors’. Track pricing, promotions, and inventory visibility down to the SKU-level.
Understand the consumer
Track perception with MindShare
Monitor consumer preferences and purchase behavior — with data collected directly from the consumers buying your products. OpenBrand manages the longest-running consumer tracking survey in durables, covering 100% of your industry’s brands and retailers.
Amplify market awareness
Enrich industry understanding with category expert-driven research
Further supporting our technology and survey data are OpenBrand’s expert analysts, who help clients gain a deeper understanding of key markets. Clients often describe our analysts as “having an additional set of eyes and ears in the market.”
Track brand presence
Monitor media share of voice with our AI-powered media solutions
Evaluate digital footprint of industry brands and retailers across touchpoints including retail media, digital ad platforms, social channels, TV, podcasts, and more.
The Power of OpenBrand’s Integrated Market Intelligence
While organizations can leverage each of these building blocks independently there is even more power in the unified results that define OpenBrand’s market intelligence offering.
By bringing all of these pieces together, we have created a truly end-to-end solution that helps brands and retailers know their share, understand why they are winning or losing, and win more.
Ready to see the unmatched market data available for your business?
2024 Year in Review Reports
Recap 2024 with competitive intelligence, pricing & promotions, and market measurement data across durable goods, consumer electronics, and IT categories in our analyst-led Year in Review reports.
Read our latest blogs and insights
Floor Care: 2024 Year-In-Review
Our floor care year-in-review report recaps the most critical activity captured throughout 2024.…
Tablets & Detachables: 2024 Year-In-Review
The tablet and detachable market evolved steadily in 2024, with manufacturers focusing on refining…
Printer Supplies: 2024 Year-In-Review
This OpenBrand report provides an overview of the most impactful printer supplies news in 2024,…
Unwrapping Consumer Electronics Trends: 2024 Holiday Takeaways & 2025 Predictions
As 2025 kicks off, understanding the consumer electronics trends that shaped buyer behavior in 2024…
